sidewalk.

what young india is actually on about this week, and why. every trend gets a name here first. the tees come after.

trends we've named6 and counting

#campuscore3 #regionalcomedyszn1 #placementszn1 #ganpatiszn1 #gta6waitingroom1 #protestcore1

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trend storiesby amansep 18, 20264 min read

Campus Core: college life is young India’s biggest content genre right now

The biggest thing in young India’s feed this week was not a song, a film or a game. It was college. Four of the twenty signals our trend reader ranked came straight out of campus life, three of them less…

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every week.

roundups + stories, newest first

this week

this weekby amansep 18, 20263 min read

This Week on Sidewalk: 6 things young India is on about (Sep 17)

Six things are genuinely moving in young India’s feed this week, and half of them are happening inside a college campus. We read the week’s ranked signals (YouTube,…

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